There are luxury communities, and then there is The Preserve. Situated within the $10 billion Fields development in North Frisco, this gated enclave sits atop rolling hills overlooking two PGA championship golf courses — a setting that most resort towns spend decades trying to manufacture. At The Preserve, it simply exists.
For buyers who have spent years imagining what the right home should feel like — the scale, the finishes, the address — this is where that vision has a zip code. And for those who want a builder who has been crafting luxury custom homes in the Dallas-Fort Worth area since 2007, Starside Custom Builders is the name that belongs on the contract.
The Preserve is one of the most anticipated luxury addresses in North Texas. Phase 1 alone features 233 homes from 10 select builders — and Starside was among the first to break
Why The Preserve Is Unlike Anything Else in DFW
Frisco has grown by 500 percent over the past two decades, earning recognition as the fastest-growing city in Texas and third in the entire United States. But growth alone doesn’t create prestige. What separates The Preserve is the infrastructure surrounding it.
The community is embedded within Fields, a 2,500-acre master-planned development designed by the same team behind Plano’s Legacy West. The result is a neighborhood that functions more like a private resort than a subdivision.
The PGA Frisco Factor
Few addresses in the country can claim what The Preserve can: direct views of two championship golf courses designed by Gil Hanse (Fields Ranch East) and Beau Welling (Fields Ranch West), both operated as part of the Omni PGA Frisco Resort. The courses will host more than 25 tournaments in their first decade, including the 2027 PGA Championship — one of golf’s four major championships.
For residents, that means waking up to fairway views that the rest of the world will be watching on television.
The Fields Ecosystem
Living at The Preserve means the entire Fields development is your backyard. Key amenities include:
- 25+ miles of hike and bike trails with private resident access points and pedestrian bridges over a “Chain of Lakes”
- Fields West — a 55-acre urban village with walkable retail including Bloomie’s, Arhaus, and Sephora, plus dining at Mastro’s Steakhouse, Sixty Vines, and Tommy Bahama Marlin Bar
- The Brookside Club featuring a resort-style pool, state-of-the-art fitness center, tennis and pickleball courts, and a playground
- Universal Kids Resort (coming 2026) — a first-of-its-kind attraction within the development
- The Omni PGA Frisco Resort — 550 rooms, fine dining, a full spa, and the PGA District with outdoor music and events
“The Preserve will be one of the most sought-after addresses in North Texas.” — Todd Watson, SVP, Hunt Realty Investments
The community spans approximately 300 acres with more than 2,000 new trees planted throughout, plus floor-to-ceiling windows, glass walls, and expansive outdoor living areas built into the architectural standards.
Starside Custom Builders: The Preserve’s Premier Builder
Starside Custom Builders has been crafting architecturally significant luxury homes in the Dallas-Fort Worth area since 2007. When The Preserve selected its roster of 10 builders for Phase 1, Starside was among the first to begin construction — a reflection of the trust the development places in the quality of their work.
The difference between a production builder and a true custom builder is the relationship. Starside’s process begins long before a foundation is poured: lot selection, architectural planning, interior design, and project management are all handled in-house, with a dedicated design team that collaborates directly with each client to translate a vision into a finished home.
What “Fully Custom” Actually Means
At Starside, no two homes are identical. Buyers work with the design team to personalize:
- Floor plans — fully flexible layouts from 3,000 to 20,000+ sq ft depending on the lot
- Architectural style — from contemporary glass-and-steel to traditional Texas Hill Country
- Interior finishes — custom millwork, high-end stone, wide-plank hardwood, and bespoke cabinetry
- Smart home technology — integrated automation for lighting, climate, security, and entertainment
- Outdoor living — infinity pools, covered patios, outdoor kitchens, and seamless indoor-outdoor transitions
- Sustainability features — energy-efficient systems, water conservation, and green building materials
Build timelines typically run 8 to 12 months, depending on design complexity. Starside also offers spec homes at The Preserve for buyers who want to move into a finished product without the wait — several are currently available.
A Track Record Built in Frisco
Starside’s roots in the DFW luxury market run deep. The company was founded in Normandy Estates and has since built a portfolio of high-end residences throughout North Texas’s most coveted neighborhoods. The Preserve represents the natural next chapter: a community designed at a scale and caliber that matches exactly what Starside has been building toward for nearly two decades.
Available Lots and Homes at The Preserve
Starside currently offers a curated selection of lots and homes across multiple sections of The Preserve, ranging from intimate estate parcels to expansive hilltop lots with panoramic golf course views. Lot prices start from the mid-$600,000s for standard parcels and climb to nearly $2 million for premium hilltop positions — with finished custom homes starting at approximately $3.8 million.
Current Lot Highlights
| Address | Lot Size | Price | Notable Feature |
|---|---|---|---|
| 60 Noble Hill Lane | 21,332 sq ft | $1,949,000 | Hilltop lot |
| 36 Noble Hill Lane | 20,705 sq ft | $1,850,000 | Hilltop lot |
| 26 Birchwood Lane | 28,155 sq ft | $1,695,000 | Largest available |
| 29 Noble Hill Lane | 23,127 sq ft | $1,650,000 | Hilltop lot |
| 471 Applewood Lane | 11,105 sq ft | $828,000 | Interior corner lot |
| 286 Lott Avenue | 14,328 sq ft | Call for price | Model home rendering available |
| 475 Applewood Lane | 10,112 sq ft | Call for price | Sold! |
| 270 Dudley Street | 11,581 sq ft | $725,000 | Entry-level estate lot |
All lots accommodate air-conditioned living spaces from 3,000 sq ft (standard parcels) up to 20,000 sq ft on the Noble Hill and Birchwood premium sections.
Spec Homes: Move-In Ready Luxury
For buyers who prefer a completed home, Starside has several spec homes underway at The Preserve. These homes showcase the full range of finishes and design capabilities without the custom build timeline — ideal for buyers relocating to DFW with a defined move-in window.
Current spec lot designations: 271 Dudley Street, 475 Applewood Lane, and 438 Cotter Lane. Contact Starside directly for build status and completion
The Preserve Community: What Daily Life Looks Like
Understanding The Preserve requires thinking beyond the home itself. The community was designed with a “15-minute city” philosophy — the idea that everything a resident needs is within a short walk, bike ride, or drive from their front door.
A Golfer’s Home Base
Residents have direct access to Fields Ranch East and Fields Ranch West, two courses that rank among the most technically demanding and visually stunning in the state. As part of the Omni PGA Frisco Resort, they also come with access to the resort’s full amenity suite: elite training facilities, a luxury spa, and fine dining. For golfers, there is no comparable residential address in North Texas.
Schools and Location
The Preserve sits within the Frisco Independent School District, consistently rated among the top school districts in Texas. The community’s position off the Dallas North Tollway puts it within easy reach of Legacy West, the Dallas North Tollway corridor, and Dallas/Fort Worth International Airport — roughly 30 to 35 minutes in normal traffic.
A Gated Community With Resort DNA
The Preserve is guarded and gated, with 24/7 security providing the kind of privacy that high-net-worth buyers expect. Unlike typical gated communities, however, the surrounding infrastructure means residents are never isolated — they’re insulated. The distinction matters.
| Feature | The Preserve |
|---|---|
| Community type | Guarded, gated |
| Acreage | ~300 acres |
| Trail system | 25+ miles (private access) |
| Golf access | 2 PGA championship courses |
| Club amenities | Pool, fitness, tennis, pickleball |
| Nearby retail/dining | Fields West (walkable) |
| School district | Frisco ISD |
| Drive to DFW Airport | 20-25 minutes |
Why Buyers Choose Starside at The Preserve
The Preserve has 10 builders. The question every serious buyer eventually asks is: which one is right for me?
Starside’s position in the market comes down to three things that are difficult to replicate: tenure, process, and presence. Nearly two decades of building luxury custom homes in DFW means the team has navigated every design challenge, material shortage, and client preference imaginable. The process is refined because it has been tested — thousands of decisions have already been made and learned from before a buyer ever sits down for their first design consultation.
Starside also has a dedicated design team on staff, meaning clients don’t coordinate between a builder and a separate architect and a separate interior designer. The vision stays coherent from first sketch to final walkthrough.
The result is a home that is genuinely yours — not a floor plan selected from a binder, but a residence designed around how you actually live.
For buyers weighing the custom build process against purchasing an existing luxury home, the calculus at The Preserve is unusually clear. The land itself is a finite asset: lots are selling, and the premium positions — hilltop, golf course-facing, oversized — will not be available indefinitely. Building now means locking in a location that will only become more sought-after as the Fields development matures and the 2027 PGA Championship draws international attention to the address.
Start Your Custom Home Journey at The Preserve
The Preserve is a community that rewards early decisions. More than half of Phase 1 lots have already been purchased, and the remaining inventory — particularly the Noble Hill hilltop parcels and golf course-facing positions — represents the last opportunity to build at this address before it is fully built out.
Starside Custom Builders is accepting consultations for both custom builds and spec home purchases. The first conversation is about understanding your vision: the size, the style, the way you want to live. Everything follows from there.
Ready to explore what’s possible? Visit starsidebuilders.com/our-communities/the-preserve to view current lots and available homes, or call (214) 226-1780 to schedule a consultation with the Starside team.
Frequently Asked Questions About The Preserve Frisco
What is The Preserve in Frisco, TX? The Preserve is a guarded, gated luxury custom home community within the $10 billion Fields development in North Frisco. Situated atop rolling hills overlooking two PGA championship golf courses, it features 233 homes across Phase 1, built by 10 select custom builders — including Starside Custom Builders, one of the first to break ground.
How much do homes cost at The Preserve Frisco? Lot prices range from the mid-$600,000s for standard estate parcels to nearly $2 million for premium hilltop and golf course-facing positions. Finished custom homes start at approximately $3.8 million, depending on lot size, square footage, and design selections.
How long does it take to build a custom home at The Preserve? Starside Custom Builders typically completes custom homes in 8 to 12 months from design finalization to move-in, depending on the complexity of the floor plan and finish selections. Spec homes are available for buyers with a shorter timeline.
Is The Preserve Frisco a gated community? Yes. The Preserve is a guarded and gated community with 24/7 security. Residents enjoy full privacy while remaining minutes from Fields West retail and dining, the Omni PGA Frisco Resort, and the Dallas North Tollway.
What school district serves The Preserve Frisco? The Preserve falls within the Frisco Independent School District (Frisco ISD), consistently ranked among the top school districts in Texas for academic performance and facilities.
What makes Starside Custom Builders different from other builders at The Preserve? Starside has been building luxury custom homes in the DFW market since 2007 — longer than most builders in The Preserve. The company handles lot selection, architectural planning, interior design, and project management entirely in-house, so clients work with one cohesive team from first sketch to final walkthrough. No two Starside homes are identical.
Are there spec homes available at The Preserve right now? Yes. Starside currently has spec homes underway at 271 Dudley Street, 475 Applewood Lane, and 438 Cotter Lane. These move-in ready options showcase Starside’s full design capabilities without the custom build timeline. Contact Starside directly for current build status and pricing.
